I'm delighted to release the very first episode of Marketplace Mechanics! In this episode, I speak with Daniel van Binsbergen, the CEO of legal marketplace, Lexoo.
Episode overview.
2:08
Interview Begins
3:16
First Week at Lexoo
4:00
MVP of Lexoo
4:45
First booking
5:20
Customer acquisition
5:52
How did you meet your co-founder?
6:29
Supply and demand – which first?
7:37
Balancing the needs of supply and demand
9:35
Building the team
10:27
International expansion
13:13
Creating community
(AirBnb, YunoJuno, Monzo)
15:19
Competition
16:40
Quoting Systems – Supplier Fatigue
16:15
Pricing
19:40
Business Model
20:54
Commission
22:02
Disintermediation
24:16
Favourite part of building a marketplace?
25:53
Why start a marketplace? Why not a legal firm?
27:08
Fundraising for marketplaces vs SaaS businesses
28:38
Tell me something about Lexoo that very few people know